CCP Games
Network-adjusted player lifetime value for a computer game
Description
We want to improve how we value players in a Massively Multiplayer Online (MMO)
game by going beyond “how much they personally spend.” In MMOs, players create
value for each other through network effects: being present, forming groups, creating
conflict, teaching newcomers, and keeping the world active. This thesis builds a
network-adjusted LTV model that combines a player’s direct predicted value with an
estimate of the value they generate for others through social ties and compares it to
standard player-level and cohort-based LTV.
How applications work
- Sign in with your University student account and send a short application.
- The assigned supervisor receives your application and contacts you if more information is needed.
- Follow the decision in My applications. You will also receive an email when the status changes.
Response times vary by project. Contact the supervisor for an update; submitting an application does not reserve a place.
Additional information
Qualifications: This project is suitable for Master’s students in statistics at the University of Iceland with a strong background in programming. Applicants must have completed the courses Applied Linear Statistical Models (STÆ312M), Theoretical Statistics (STÆ313M), and Applied Data Analysis (MAS202M). Given the scope of the project, a solid grasp of the concepts and techniques covered in these courses is essential. Familiarity with economic theory is an advantage.