CCP Games
Network-adjusted player lifetime value for a computer game
Lýsing
We want to improve how we value players in a Massively Multiplayer Online (MMO)
game by going beyond “how much they personally spend.” In MMOs, players create
value for each other through network effects: being present, forming groups, creating
conflict, teaching newcomers, and keeping the world active. This thesis builds a
network-adjusted LTV model that combines a player’s direct predicted value with an
estimate of the value they generate for others through social ties and compares it to
standard player-level and cohort-based LTV.
Umsóknarferlið
- Skráðu þig inn með nemendaaðgangi Háskóla Íslands og sendu stutta umsókn.
- Leiðbeinandi verkefnisins fær umsóknina og hefur samband ef frekari upplýsinga er þörf.
- Fylgstu með afgreiðslu undir Umsóknir mínar. Þú færð einnig tölvupóst þegar staðan breytist.
Svartími fer eftir verkefni. Hafðu samband við leiðbeinanda til að fá stöðuna; umsókn tryggir ekki þátttöku í verkefni.
Aðrar upplýsingar
Qualifications: This project is suitable for Master’s students in statistics at the University of Iceland with a strong background in programming. Applicants must have completed the courses Applied Linear Statistical Models (STÆ312M), Theoretical Statistics (STÆ313M), and Applied Data Analysis (MAS202M). Given the scope of the project, a solid grasp of the concepts and techniques covered in these courses is essential. Familiarity with economic theory is an advantage.